Trustar Bank is a community bank conceived to meet the banking needs of businesses and individuals in the greater metropolitan Washington DC area. The Organizers of the Bank are experienced bankers, bank investors, and business professionals in the Bank’s target market area. Rapid consolidation in the Bank’s target market has created an opportunity for a community-based commercial bank.
“At Trustar, our mission is to be your partner for financial success, to provide a sound investment for our shareholders, and to support our local community.”
A viable market, sufficient capital, engaged leadership, and strong management are critical success factors for any financial institution. Service differentiates one bank from another. As a community bank, Trustar Bank‘s strategy is to be a personalized alternative to larger, super-regional financial institutions that increasingly dominate the Bank’s primary market. Our mission statement emphasizes personal service, responsiveness, and a willingness to tailor products and services to meet the needs of our customers:
“Our unique approach to financial services and our ‘can do’ attitude sets us apart from our competition. At Trustar, our philosophy is to provide customized banking solutions and top-notch service that truly addresses your individual needs.”
Trustar Bank is currently seeking an experienced Marketing and Communications Manager who will design, create and deliver marketing and communications programs to support the expansion and growth of the Bank services and products. The Marketing and Communications Manager will follow all established policies and procedures of the Bank.
Summary of Job Duties will include but not limited to:
Corporate:
- Create and develop marketing plan for future growth to include the categories below.
- Source data and create reports regarding initiatives, social media, products, etc.
- Manages marketing budget spreadsheet while updating daily, adhering to the Board approved annual budget.
- Responsible for gathering product materials about competitive companies in our field.
- Draft communications with Bank stakeholders and clients.
Collateral:
- Creates, organizes, maintains, revises, and delivers marketing materials such as promotions, flyers, presentations, articles, etc. to the public and staff as needed.
- Coordinate with vendors to create and order marketing supplies, brochures, etc.
Electronic Media:
- Custom content creation for Bank social media accounts with active postings.
- Maintain Bank and affiliate websites for content, compliance and partner edits.
- Work with internal partners to leverage Mobile Banking marketing opportunities
Advertising/Campaigns:
- Development of draft advertising layouts and text for marketing materials and presentation to management for approval and review.
- Initiate and/or support Bank sales campaigns by identifying opportunities, providing supporting collateral, tracking results, etc
- Draft and implement e-based marketing campaign for management consideration
Sponsorships/Events:
- Arranges preparatory meetings for trade shows, seminars and events.
- Primary contact for sponsorship inquiries and coordination of approved programs, ensuring that sponsorships are completed before presenting to senior management.
- Coordinate and manage Bank and Foundation events/fundraising and all supporting details.
Public Relations:
- Manages the effective communication of the Bank with the public and maintains the Company's favorable public image through social media, public events, and other media.
- Preparation of press releases, website updates and event announcements as needed.
- Participate in public events as an extension of the Bank brand and business development efforts.
Skills and Specifications:
- Must possess strong writing and grammatical skills and the ability to interpret financials to tell a story.
- Excellent analytical and presentation skills including skills to handle many assignments simultaneously.
- Work efficiently under pressure and firm deadlines, both individually and as part of a team.
- Exhibit great creativity and resourcefulness.
- Excellent effectual communication skills are required as well as having equally effective people skills to work with clients. Excellent problem-solving skills necessary.
- Advanced knowledge of marketing principles, while understanding new technologies.
- Strong copyright skills and ability to rework technical aspects for a broad range of audience.
- Strong research skills to acquire market information and answer questions from team of managers, members, clients and public.
- Exhibit a high level of professionalism in conduct and appearance while creating an approachable and collaborative work environment.
- Demonstrate ability to solve problems, analyze systems and data and suggest appropriate solutions.
- ·Highly self-motivated individual, competent, energetic, and creative.
Requirements include:
- Bachelor's degree in Marketing, Communications or Public Relations or another field required.
- Prior experience in banking highly preferred.
- Minimum of five years' experience in Marketing, customer relations, event planning or combination thereof is required.
- Strong writing skills are required.
- Strong social media experience and acumen.
- Proficient computer skills including MS Word and Excel.
- Strong working skills in WordPress, Canva and social media channels.
Trustar Bank has grown rapidly since it's start in 2019. With an all-star team and fast-paced environment, this is an exciting opportunity to join a great Team. We also provide an outstanding benefits package to include a NO Deductible health care plan, a strong 401(k) with discretionary company match, LifeLock premier for all employees, and a generous PTO plan. This is an in-office position and a professional environment. We are an equal opportunity employer.
